The Fun of Fundraising
With our budget being around $28,000. I wanted to do the best we could, with the time we had to raise funds to reimburse our group going. The main source of our fundraising was our Kickstarter Campaign. Kickstarter is a crowd funding website that allows users to ask for monetary pledges in exchange for rewards to support the project they are working on. Kickstarter is an all or nothing campaign where you have a certain amount of days to reach a goal of your choice. If you do not reach that goal then you don’t receive any of the donations. Most people hear this and are intimidated by the risk of losing everything. Looking back, I enjoyed every part of the kickstarter. I started by coming up with a goal of raising $5,000 in a month. I had two of our cast members (Scott and Taylor) be in charge of the rewards and thanking our donors. Before we were about to start our campaign I felt that $5,000 was playing it easy and wasn’t going to be a challenge. So I made the choice to raise our goal to $10,000 in 40 days. It would mean more risk, as well as more reward. So we set everything up for the kickstarter with our prizes, getting a professional video made, and updating our Facebook page so that we could spread the word. We started in early April and ended in the middle of May. The kickstarter had its good days and it also had some slow days. In the end, with they help of a surprising 81 backers, we were able to raise $12,000 out of the $10,000 we had set out for. I believe that the all or nothing factor immensely helped us by creating a sense of urgency that provided the final push we needed to reach our goal and more. The main thing I learned from the kickstarter was to never be afraid to ask for support and to believe that what you are doing is worth supporting.